- 01Performance to date
- 02How volume moved through the year
- 03What changed recently
- 04Pilot campaigns — last 14 days
- 05Deliverability before and after 22 October
- 06Next focus / caveats
Campaign performance briefing
27 October 2026
Confidential
Campaign performance briefing
27 October 2026
Confidential
August–September alone accounted for 125,784 sends.
| Wave | Sent | Replies | Positive | Bounce % |
|---|---|---|---|---|
| Feb 2026 sector | 36,204 | 80 | 5 | 2.8% |
| Apr 2026 compressor sales | 22,738 | 53 | 4 | 2.8% |
| May–Jun 2026 compressor sales | 69,271 | 70 | 5 | 1.1% |
| Jul 2026 compressor sales (NA / packaging) | 78,402 | 110 | 0 | 1.2% |
| Aug 2026 invitations | 6,145 | 19 | 0 | 5.6% |
| Oct 2026 pilots | 7,844 | 14 | 2 | 3.1% |
Wave bounce % uses campaign-list counters; headline bounce uses analytics (2,872). Sends, replies and positives match across both sources.
The September–mid-October drop was from older campaigns pausing or completing — not from parked or spam-flagged mailboxes.
Feb–Aug campaigns paused or completed; sends fell to almost nothing 21 Sep–16 Oct.
Five themes × UK/EU and North America, plus Critical Air Manufacturing (01B). 14 pilots: 13 active, 1 paused.
Hit the 10% bounce-rate safety limit at 19:35 BST (13 bounces from 104 sends). Still paused.
Daily limit cut 100 → 50 on 50 mailboxes; six high-bounce mailboxes (~19–31% sender-side bounce) removed from all active campaigns.
Sending from 26 Oct.
105 mailboxes with warmup (30 Google, 75 Microsoft); 99 on every active campaign. Warmup health 95–100; ~0.4% of warmup mail hit spam in 14 days.
| Before | After | |
|---|---|---|
| Sent | 3,789 | 4,055 |
| Bounces | 188 | 57 |
| Bounce rate | 5.0% | 1.4% |
| Sender-side | 3.1% | 0.6% |
| Replies | 3 | 11 |
Before: 19 Oct – 22 Oct 09:09 · After: 22 Oct 09:09 – 27 Oct. Send volume held while bounces fell.
| Date | Sent | Replies | Positive | Bounces |
|---|---|---|---|---|
| 15 Oct | 1 | 0 | 0 | 0 |
| 19 Oct | 1,263 | 0 | 0 | 60 |
| 20 Oct | 1,331 | 3 | 0 | 71 |
| 21 Oct | 908 | 3 | 0 | 61 |
| 22 Oct | 714 | 1 | 0 | 36 |
| 23 Oct | 682 | 2 | 0 | 22 |
| 24–25 Oct | 0 | 0 | 0 | 5 (late bounce logging) |
| 26 Oct | 2,331 | 4 | 2 | 20 |
| 27 Oct (partial) | 301 | 0 | 0 | 2 |
Daily figures from mailbox data; 27 Oct is a partial day.
| Pilot | Status | Sent | Replies | Positive | Bounce % |
|---|---|---|---|---|---|
| 01 Critical Air Infrastructure | ACTIVE | 749 | 1 | 0 | 3.3% |
| 01 Critical Air Infrastructure · North America | ACTIVE | 614 | 0 | 0 | 4.4% |
| 01B Critical Air Manufacturing · UK & Europe | ACTIVE | 3,639 | 6 | 0 | 3.2% |
| 01B Critical Air Manufacturing · North America | PAUSED | 104 | 0 | 0 | 12.5% |
| 01B Critical Air Manufacturing · UK & Europe · Written | ACTIVE | 115 | 0 | 0 | 2.6% |
| 01B Critical Air Manufacturing · North America · Written | ACTIVE | 88 | 0 | 0 | 0% |
01B UK & Europe drives most pilot volume.
01B North America remains paused on the bounce safety limit.
| Pilot | Status | Sent | Replies | Positive | Bounce % |
|---|---|---|---|---|---|
| 02 Black Start | ACTIVE | 368 | 0 | 0 | 3.5% |
| 02 Black Start · North America | ACTIVE | 340 | 0 | 0 | 3.5% |
| 03 Grid-Scale Applications | ACTIVE | 722 | 5 | 2 | 1.2% |
| 03 Grid-Scale Applications · North America | ACTIVE | 267 | 0 | 0 | 1.5% |
| 04 Bubble Curtains | ACTIVE | 415 | 2 | 0 | 3.9% |
| 04 Bubble Curtains · North America | ACTIVE | 45 | 0 | 0 | 2.2% |
| 05 Data Centre Cooling | ACTIVE | 312 | 0 | 0 | 1.9% |
| 05 Data Centre Cooling · North America | ACTIVE | 66 | 0 | 0 | 1.5% |
| All pilots | 7,844 | 14 | 2 | 3.1% |
Pilot reply rate: 0.3% of leads contacted (14 / 4,167). 03 Grid-Scale also has the lowest bounce rate among the larger pilots.
Lifetime FlowwMail programme for Innovatium.
Five product themes across UK/EU and North America, plus Written variants on 01B.
Deliverability actions on 22 Oct cut pilot bounces while send volume held.
Critical Air Manufacturing (01B UK & Europe) is the volume engine.